EDITOR /////// COMMERCIALS /////// FILM
Don Julio’s Four Devotions
Giving tequila lovers a taste of Don Julio’s legacy. There is something magical about experiencing Don Julio’s story first-hand at their distillery in Mexico—the beauty of the blue agave fields, the smell of burning piñas wafting on the breeze, the warmth of the afternoon sun in the company of the master distiller—but this kind of trip was only possible for a handful of visitors each year. Diageo needed a way to scale the experience beyond the city limits of Jalisco, bringing the spirit of La Primavera to everyone, everywhere. Digital agency Grow built an interactive web-based experience that lives in the heart of Jalisco. Hear stories of Don Julio directly from the people who carry his legacy forward. Join the jimadors as they harvest blue weber agave. Experience the roasting and barreling process that makes each bottle unique. Stunning visuals and contextual audio designed to transport, you might just forget that you’re not really there. Shot on location to capture Jalisco’s unique spirit. Meet Don Julio through the stories of those who knew him best. full project here
CLIENT: diageo
agency: grow
EDITOR /////// COMMERCIALS /////// FILM